In this episode of From Nine to Thrive, host Michele O’Connor introduces the StoryBrand Method, a framework developed by Donald Miller that helps businesses clarify their messaging by positioning themselves as guides and their clients as heroes.
Michele discusses how adopting this method improved her communication and connection with clients, resulting in better conversion rates. She walks listeners through the framework’s steps, including identifying the hero (ideal client), clarifying the client’s problem, positioning oneself as the guide, and painting a picture of success.
The episode emphasizes clarity and client-focused messaging to build a successful business.
00:00 Welcome to From Nine to Thrive
01:04 Introduction to the Story Brand Method
02:07 Implementing the Story Brand Method
04:44 Applying the Story Brand Method to Your Business
09:03 Steps to Implement the Story Brand Framework
12:21 Conclusion and Final Thoughts
Facebook Group Link: https://www.facebook.com/groups/513697068159060